Strategy Work
Every brand, from the iconic or emerging, has a dedicated community just waiting to be tapped into.
My methodology emphasizes a deep dive into understanding the very soul of audiences. This approach ensures we're not just building digital bridges, but nurturing genuine connections and memorable experiences. With insights gathered from immersive experiences to data-driven research, I craft stories that transform your brand's essence into compelling narratives that leave an indelible mark. By championing the authentic and sidelining the ordinary, I guide creative teams towards visions that not only engage but deeply resonate.
Let's embark on crafting your brand's story in the digital realm, where we don't just catch the eye – we captivate hearts, foster advocacy, and cultivate an impassioned community of brand loyalists.
Clients:
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Unveiling a gaming revolution with Modern Warfare II. Led the strategic launch and promotion of 2022's top-selling game, extending Call of Duty's reach beyond gaming into a broader lifestyle sphere.
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Celebrating a quarter-century of Pokémon magic. Crafted nostalgic content for the 25th anniversary and re-engaged lapsed Pokémon GO enthusiasts with TikTok campaigns, ensuring the franchise's legendary status endures.
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Redefining D&D for a new generation. Orchestrated immersive live events, launched standout products, and streamlined onboarding, making the intricate world of Dungeons & Dragons accessible to novices and seasoned players alike.
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Championing the future of virtual reality with Oculus. From launching the groundbreaking Oculus Rift and Quest to orchestrating game campaigns and spearheading the iconic Oculus Connect, our collaborative journey showcases innovation in VR and reactive social strategies.
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Sculpting the future of creative play. Crafted a robust social media playbook during a pivotal rebrand, differentiating product offerings based on age and interest, ensuring Megabloks and Mega Construx resonate with their distinct audiences.
Additional Clients: Stadia, Amazon Prime, Facebook Gaming, Stadia, EA (SimCity, Dead Space 3, Battlefield Series), Adult Swim Games (Samurai Jack), 2K Games, Twitch Prime, NextVR, CrossfireX, The Ad Council (She Can STEM, Sound It Out), Sonic the Hedgehog, Megabloks, CSR Racing 2, Dying Light.